[ Design ] Sprezzatura

Project Name: Sprezzatura
Location: Toronto, Ontario
Typology: Interior Design
Size: 1,000 sq.ft
Date: 2009
Project Team: Jay S. Lim

Located in the heart of the Toronto Financial district, Sprezzatura Custom Clothiers is a small bespoke tailor shop catering to urban professionals. The objective was to design an inviting and functional selling space that would provide a luxurious, sleek and sophisticated atmosphere befitting the clientele.

The modest budget was maintained through ‘customization‘ of off-the-shelf components. Using their signature colors, the furniture and show room were painted to reinforce the brand. The ‘professional’ black was lined with ‘fun’ orange interiors drawing reference to the ‘serious’ exterior fabrics vs. ‘funky’ linings of their famous suits.